56 • YCN Mentoring Program
In 2013 I was accepted into a YCN mentoring program where I was teamed with a designer who I met and had lunch with in Shoreditch House, London with other mentors and mentees on three occasions to discuss and work on personal improvements in terms of design. During these sessions my mentor set me a task to design an identity for a new coffee shop
opening in London called 56. I wanted to create something abstract and stylish as the target audience were young creatives living in the surrounding area. I looked into the number 56 and found it was a triangular number which I tried out in some designs but I wanted to also capture the rawness of a coffee shop by introducing some texture and shape. Below are the ideas I came up with.