The work I have been involved in for Blacktower has been a mix of print and digital. From complete redesigns of websites to generating ideas for global campaigns. I needed to ensure that the Google ads were aligned with the adverts printed in magazines in order to reach out to customers and promote the services Blacktower can offer its clients. Making sure the images were in harmony with the copywriters ideas for content was important and required a lot of testing to establish the right message and feeling was being communicated.
A lot of these ideas were then transferred onto different mediums such as event stands, outdoor banners, trifolds and posters.